Child Sponsorship

How do you show the power of child sponsorship in a way that resonates deeply with Australian families?

We created ‘Share a Life-Changing Connection,’ a campaign built on the real-life story of two girls (one in Australia, one in Cambodia) whose lives became intertwined through sponsorship. Using emotive split-screen storytelling across TV, social, and digital, we revealed the shared joys, growth, and learning that connected them across borders. The campaign struck a powerful emotional chord with parents and became World Vision Australia’s best-performing child sponsorship campaign to date.