Amazoo

For the launch of Amazoo, an açaí super smoothie new to Australia, I led the art direction and campaign strategy to introduce this powerful, natural energy drink to health-conscious consumers. With the rallying line 'Fuel Like a Champion', the campaign combined bold, energetic visuals with clear benefit messaging to educate and excite. I was responsible for the design and production of POS materials, OOH posters, and social media assets, creating a dynamic brand presence that captured the product’s Brazilian roots and fitness appeal.