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A gift that lasts a lifetime
Campaign
2018
World Vision Australia
I was part of the team behind World Vision’s 2018 Christmas appeal, A Gift That Lasts a Lifetime – a heartfelt campaign inviting Australians to give meaningful gifts that create long-term impact for children and communities in need.
The campaign combined emotional storytelling with a clear call to action, inspiring generosity during the holiday season and driving strong donor engagement.
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